• Apple took the wraps off a new Apple Watch. Called Apple Watch Series 3, it has cellular capabilities. There’s also a new Watch OS.
• Apple’s chief executive, Timothy D. Cook, presided over the iPhone event at the new Steve Jobs Theater at the company’s campus in Cupertino, Calif. Mr. Cook said the new auditorium was named after the late Apple co-founder because “he loved days like this.”
• To watch the Apple event live on Safari, iOS devices or through Microsoft Edge on PCs, use this link.
• If you have questions about the new models, send them our way. Brian X. Chen will be answering some of the most notable entries.
Apple’s new corporate campus is a sight to behold.
Apple is set to unveil several new gadgets later this morning, but the highlight of today’s event isn’t something you can buy. It’s Apple Park, the company’s new $5 billion spaceship-shaped campus, which the company is showing off to the media for the first time.
The press were penned off just out of range of the main building, at the Steve Jobs Theater, the 1,000-seat venue with a commanding view of the spaceship. A quick review: This place is just what you’d imagine an Apple-designed campus would look like. Think of the aesthetics of an Apple Store — lots of wood and glass, everything in muted tans and greys, all signage in white-on-black Apple Sans type — set on an otherwise barren landscape.
It is, unsurprisingly, very pretty, but its beauty comes with a deliberate touch of fright. Nothing here is to human scale, and the overall impression is one of being overwhelmed by Apple’s sheer might.