Can coach companies lure business people on board?
IN THE past, coach travel was seen as somewhat glamorous. That is perhaps an odd legacy of a Clark Gable film from 1934 called “It Happened One Night”, about a romance between two passengers travelling on a crowded bus going from Florida to New York. But now many people look down on it as something used only by time-rich, money-poor people—at best by students going on a Greyhound bus across America for the summer on the slimmest of budgets; at worst by homeless people who “carry all their stuff in…
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