Happy Ending – Late Night Donut Pop Up (Shanghai 2018)
A renegade donut brand built by Taste Collective for the millennial consumer. INSIGHT – Tough track record for foreign donut brands in China – Consumer consumption behaviours and tastes differ from overseas countries, particularly in the baked goods space – Young professionals are dining out after dinner for dessert and drinks IDEA Build a stand-out donut brand positioned as a post- dinner dessert destination to enjoy with friends – Viral ‘food porn’ content targeting millennial consumers – Research, develop, and test new donut recipes and flavours – Collaborate with local…
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